Please feel free to use the following TOOL KIT to promote the importance of reducing lawn fertilizer.
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ONE-PAGE CAMPAIGN BLAST w/LINK TO VIDEO
“REDUCE YOUR USE” VIDEO
Watch our “Reduce Your Use” VIDEO about reducing fertilizer.
Behavior Change Campaign
In 2014 MRC received funding from the Chesapeake Bay Trust to conduct a behavior change study in order to learn more about homeowners’ use of lawn fertilizer: how much fertilizer does the average homeowner apply? How often and in what seasons do homeowners apply fertilizer? How do they know they are applying the right amount? And most importantly, why do homeowners apply lawn fertilizer? In order to find the answers to these questions MRC conducted online surveys, personal interviews, and three focus groups in Talbot and Queen Anne’s Counties in Maryland. As a result of our research, we have created a resource toolkit that we invite community organizations to use in order to encourage community members to go beyond the law and reduce their fertilizer use.
Click here to learn more about our Behavior Change Campaign.